Fijiana’s “Welcome to the Bay” cover photo. Video by: Heaathh/Erik Saevi
The rising artist, who moved to Richmond from Fiji at just 3 years old, has built a sound rooted in her Indo-Fijian heritage while embracing the unmistakable influence of Bay Area hip-hop culture. Her music often touches on identity, immigration, and issues impacting South Asian communities, giving her work both a personal and cultural depth.
Local perspective:
Earlier this year, she also opened for Kehlani during Super Bowl LX weekend at The Big Game Block Party in San Jose.
Most recently, Fijiana returned from India, where she performed for the first time in the country during the NBA celebrity game halftime show, another milestone in a career that continues to gain momentum internationally.
Fijiana’s NBA halftime performance for the celebrity match. Photo credit: Fijiana
 “Welcome to The Bay” photo. Music video by: Heaathh/Erik Saev
“I even have the energy to do this because of the Bay Area hip hop scene and how much love and support I've received,” she said.
“I just feel like right now and we're in kind of a very tumultuous time. I mean, I feel like we're always in it, but, you know, right now I think as immigrants we we're feeling a little scared and a little just unsure and I think art is a good way to express,” she said.
“I think art should be used to send a message of some kind. It doesn't always have to be, but if we can, I think that would be great,” she said.
Fijiana's momentum shows no signs of slowing down.Â
The Stern Grove performance will mark her first festival appearance and the largest crowd she has performed in front of to date, with more than 10,000 people expected to attend.
The Source: Interview with Fijiana on KTVU.
