Disney Consumer Products Ushers in a New Era of Collaboration and Culture | The Walt Disney Company

At this year's Licensing Expo, held May 19–21, 2026, in Las Vegas, Disney Consumer Products (DCP) arrived with unmistakable momentum. Drawing on its unmatched ecosystem — where content, consumer products and experiences are designed to fuel one another at global scale — Disney demonstrated how storytelling evolves into enduring franchises and lifestyle businesses. As the global marketplace gathered to preview what's next in intellectual property, partnerships, and culture, Disney used the moment to underscore its strength as the industry's leading global licensor and a lifestyle-driven growth engine — one powered by storytelling, creative ambition, and collaboration.

Anchored by the theme “Icons Unleashed,†Disney's presence showcased how its most enduring brands — and next-generation stories — are being activated across fashion, wellness, film, sports, and music, offering licensees and retailers a clear roadmap through holiday 2027 and beyond.

“Licensing is a central way Disney storytelling shows up in consumers' everyday lives,†said Paul Gitter, EVP, Global Brand Commercialization, Disney Consumer Products. “By expanding our iconic characters and stories across product categories and lifestyle collaborations, we deliver year‑round engagement and unlock new opportunities for our licensing partners to engage with consumers globally.â€Â 

“Icons Unleashedâ€

DCP's showcase theme “Icons Unleashedâ€â€¯framed Disney's portfolio as living cultural forces. Whether it be across fashion, streetwear, trading cards, or video games, these iconic characters can be reinterpreted or remixed across generations and markets to meet the modern consumer where they are. From beloved and timeless characters like Mickey Mouse to modern storytelling powerhouses across Marvel, Disney Princess, Disney Frozen, Pixar, and Star Wars, the message was clear: Disney's icons are designed to move, evolve, and surprise.

All In, Across Disney 

Licensing Expo brought together senior leaders and talent from across The Walt Disney Company's entire ecosystem — reflecting a unified, company-wide approach to franchise-building:

• Asad Ayaz, Chief Marketing and Brand Officer, The Walt Disney Company 

• Thomas Mazloum, Chairman, Disney Experiences 

• Lisa Baldzicki, President, Disney Consumer Products 

• Paul Gitter, EVP, Global Brand Commercialization, Disney Consumer Products 

• Ayo Davis, President, Disney Branded Television 

• Kevin Feige, President, Marvel Studios and Chief Creative Officer, Marvel 

• Dave Filoni, President and Chief Creative Officer, Lucasfilm 

• Trent Correy, Director, Frozen 3

The showcase also featured cultural and creative voices, including rising talent Liamani Segura and Hudson Stone from the upcoming Disney Channel Original Movie, Camp Rock 3, alongside West End performers from Disney's Frozen: The Hit Broadway Musical — reinforcing how Disney bridges entertainment, performance, and products to create multi-dimensional fan experiences.